Create the Referral Sources Report in GA4
This blog post teaches how to create the Referrals report in GA4. In Universal Analytics this was a much easier report to access than in GA4. Here you will learn step-by-step how to create ...
Digital Marketing Alphabet Soup: CPL vs. CPA in PPC Ads
In the digital marketing landscape, there's not a day that goes by without referring to some abbreviated term or some acronym that stands for some metric we need to pay attention to - PPC, CPC, CPM, CPA, CPV, CPL, ...
How to Choose the Right Digital Marketing Agency for a Google Analytics Audit
"Yes we all know, Google Analytics is free, easy to implement, and an important step in understanding what's happening on my website. I know I'm making some sales because I am shipping products! But what about the data? ...
How Google Voice Search Affects SEO & SERPs
Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that ...
Rethink Your Shopping Feed With This Hack
Recently, I decided to run an outside of the box idea shopping feed test just to see if it would actually work. The customer has a product that is suitable for pets. It is their only SKU. I ...
Google Tag Manager Fix for AMP-Enabled Pages on Your Hubspot Blog
You’re using Hubspot. You’ve got your blog installed. You love using Google Tag Manager. And now you’ve just discovered that you’re AMP pageviews are not showing up in Google Analytics. Wait… what!? You’ve looked for a work-around. You’ve contacted ...
In Google Analytics Do We See Numbers or a Story?
If you spend anytime analyzing data, exporting it to Excel, and adding formulas to get totals, you find quickly that certain Analytics metrics that appear to be a total at the top of a column are not a total ...
How to Track a Conversion When There Is No “Thank You” Page
Tracking conversions is a critical piece to proving the value of your online marketing services. Google Analytics is the de facto standard at this point in time for tracking and being able to analyze the results of services being ...
Getting Small Business Clients To Understand Digital Marketing
At what point does your client graduate from their online marketing training? As data analysts, marketing geniuses, SEO monsters, PPC rockstars... how do we finally convince our client to put the trust token in our hands? I'm not talking ...
