Today, in part 1 of this video series on the mechanics of a good blog post, we're going to talk about identifying topics and using research to increase your chances of creating “engaging” content that people will want to link, like and share. If you haven’t already, read up on how we define “engaging content” which will help give context to this discussion.
periscopeUP's CoFounder Dan Kaplan was published today in the Baltimore Business Journal. The article is titled The Top Ten Mistakes Business Owners Make With Their Websites, And What Do Do About It, and you can view it here.
This 6:36 minute video defines “engaging content,” what we at periscopeUP belive will be rewarded by Google. The transcription is available here. You can also scroll down for a regular blog post version. What does Google mean by “good quality content” and how might we implement it on a website?
Background In mid March 2012, Matt Cutts made the following comment at South By Southwest: “…the idea is basically to try and level the playing ground a little bit. So all those people who have sort of been doing, ...
Google will soon be updating their algorithm to reward fresh content. If you manage a lead generating or ecommerce website and want to maximize positive and minimize negative impact on your website’s leads and sales, you may want to ...
A client recently asked us what we recommend when launching a website. From an SEO standpoint, we at periscopeUP do a LOT to ensure the search engines are properly indexing a site, including quality control on the site using ...
Do SERP Rankings Drop After A Website Outage ? Oh yes, they do. We’ve learned the hard way that if your site gets hit by a virus, the search engines will penalize you. On a few occasions recently, we’ve ...
Here’s what we think webdesigners should know about SEO. I got a call today from a web developer we partner with, who asked if I had a best practices guide for designing a website with SEO in mind. It ...
Earlier this week, Gerry Hanlon did a nice piece on our Baltimore SEO Company in the Examiner. Many thanks to Gerry for taking the time to "get" our work. Gerry is a great writer by the way, if you're looking ...
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