There are half-a-dozen online marketing and advertising surveys I read each year. I especially look forward to Mary Meeker’s Internet Trends, MOZ’s Online Marketing Industry Survey, and BrightLocal’s Local Consumer Review Survey.
BrightLocal’s 2016 results are already in. While most of the findings weren’t’ surprising, one result did catch my attention:
7 out of 10 consumers will leave a review for a business if they’re asked to.
If you’re not sure why this is important, let me add one additional survey result:
58% of consumers say the star rating of a business is most important.
Make Sure Your Online Marketing Looks Great
It doesn’t matter if it’s an Amazon product, a restaurant on Yelp or a service provider found on Google – star ratings are a powerful signal for your prospects.
More than half of users will make a purchase, restaurant reservation or appointment with a service provider based on star ratings alone.
Sounds easy, right? Still, you must train your customer-facing employees to ask for a review. And if your customer is busy, just ask for a star rating — it only takes a few clicks to boost to your local business visibility and reputation.
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