In this episode Dan Kaplan, CoFounder of periscopeUP discusses increasing lead quality with Michael Eager, CEO Founder of Sprint Marketing. Influenced by the thinking of Dan McDade, author of The Truth About Leads, Michael makes the case for spending your resources improving the quality of your websites leads, rather than increasing the volume of leads.
The conversation covers a new paradigm for quantifying leads, how to bring together the marketing and sales departments with a weekly discussion of the quality of leads, understanding what is producing the most leads, and getting prospects to pre-qualify themselves with automation software like Hubspot, Pardot, and Marketo.
The former COO of Orange Soda, Michael Eagar is a serial entrepreneur. His latest venture is Sprint Marketing, where he provides low-cost, quick-turnaround, data-intensive infographics.
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