"Yes we all know, Google Analytics is free, easy to implement, and an important step in understanding what's happening on my website. I know I'm making some sales because I am shipping products! But what about the data? ...
The amount of data that is collected and stored in Google Analytics can be overwhelming. If your organization is struggling to really get value from this tool, then you might consider setting up a Google Analytics dashboard. A ...
The use of voice search is on the rise. Studies show that 55 percent of people now use voice search. Among the 18-29 demographic, over 70 percent rely on a personal mobile assistant. Increasingly, people who find it too ...
Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that ...
There’s a lot of debate about which online navigation tool is best, and Tom’s Guide recently published a detailed comparison of Apple Maps and Google Maps features and functionality if you are interested in further reading on this ...
You’ve started up a 501c3 non-profit organization to promote the cause you believe in. Now you’ve got to figure out how to raise your visibility and you know the Internet is the place to start. But how? There’s ...
Customer reviews are thought to be an important factor in Google’s search ranking algorithm because they convey trustworthiness and also authority. We’ve previously posted about the relationship between the quantity of Google reviews and the local pin map ranking, ...
Is Google+ still worth it? Do I still need a Google Plus listing? Is Google Plus going away? For several years, we heard a version of those questions fairly frequently. Then, in October 2018, Google announced that Google+ ...
You probably already know that using social media—Facebook in particular—should be a vital part of your digital marketing strategy. You might also be aware that remarketing—finding people who have previously visited your website to bring them back—is also ...
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