As a small business owner that relies on foot traffic for your business, you may wonder if your website is really doing anything for you. Sure, you understand in general that a website is important—if nothing else because you’ll ...
Back in June, Google announced changes to its advertising personalization policies with the intent of preventing unlawful discrimination for housing, employment and credit products or services in both the US and Canada. Although Google claims to have been working ...
If you run a local business, it’s possible you haven't paid much attention to Google Analytics, the free tool that measures your website traffic and gives you insights into the actions people take on your site. Most small business ...
It’s hard work getting a visitor to your website. Whether they come via organic search, in response to an email campaign or by a paid advertisement, it takes some real strategy and effort to get them there. But those ...
During uncertain times, marketing is often the first budget to get slashed. And right now throughout most industries, CMOs are being asked to do more (or at least, as much) with less - meaning less staff and reduced budgets. ...
Google has rolled out several local algorithm updates over the past several years. The 2014 “Pigeon” update gave a boost to local directory listings, prompting SEOs to focus on building accurate and comprehensive citations on a variety of general ...
Certainly keywords are an important part of every SEO strategy. Keywords help Google understand the relevance of your web page as it relates to the search query of users and Google uses those keywords to display relevant results to ...
We’ve arrived at a point where we think machines can do everything. When it comes to content marketing, this belief has taken root due to some pretty amazing developments in marketing personalization. Who hasn’t seen an ad appear on ...
The much-coveted featured snippet, often referred to as “position zero” still exists, but it is now essentially position #1 on the page. In a recent change that has been confirmed by Google (see below Twitter exchange between Moz’s Pete ...
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