Rethink Your Shopping Feed With This Hack
Recently, I decided to run an outside of the box idea shopping feed test just to see if it would actually work. The customer has a product that is suitable for pets. It is their only SKU. I ...
Keep Your Content Fresh – Be Mindful Of Shelf Life
Planning, creating and promoting online content can be very rewarding but also very time-consuming. It takes significant resources to produce good content and develop a cohesive promotion plan, whether that involves sharing content on social media or posting it ...
How to Respond to Google Reviews
As a business owner, you've got a unique opportunity to use Google Reviews to interact with your customers. Whether you’re thanking a customer for their wonderful five star review, or acknowledging a customer who had a bad experience, Google ...
Customer Relationship Management: Changing How Business Gets Done
Customer relationship management (CRM) tools are the fastest growing area of business software and there’s no sign of a letup. Systems like SalesForce and HubSpot are just the most notable examples of this trend and they’re changing the ...
Google Is Testing Including Google Business Posts In Search Results
When Google announced the phasing out of Google+ listings, we recommended ensuring that your company’s Google Business listing was fully optimized and utilizing the “create a post” feature to share news or events. In early 2018, we started noticing ...
The Importance Of Measuring Customer Acquisition Cost
Mary Meeker, sometimes referred to as “Queen of the Net”, started publishing an annual Internet trends report in 1995 while at Morgan Stanley. Today, she is a partner at venture capital firm Kleiner Perkins Caufield & Byers. The just-released ...
Digital Marketing Strategies That Last Forever
Things change fast in the cyber-verse, and few digital marketing strategies last forever. Still, some advice won’t go stale soon. Check it out. Learn From Soap From 1949-1973, David Ogilvy ran one of history’s most successful advertising agencies ever ...
Google Adds More Advanced Search Commands
Google Advanced Search Commands enable a user to make a search query more precise. As we’ll show below, they can also be useful for SEO work. The list of available options has evolved over time, with Google occasionally dropping ...
Google Ads Rolls Out Automated Advertising Tool
Automated advertising campaigns certainly aren’t new. Google launched Universal App Campaign in 2015 and then rolled out Smart Campaigns last year along with the rebranding from AdWords. Smart Campaigns automates audience targeting and also Ad creation (the advertiser supplies ...
