Image SEO Tips & Best Practices to Rank Higher
You’ve heard the adage “the web is visual” and the emphasis that has to be placed on good photos and imagery. But unless you’re in SEO circles, you may not have heard that there are a lot of ...
AI and Search – Implications for Marketing and Advertising
By now you have certainly heard of the potential disruption of ChatGPT’s conversational AI (artificial intelligence) on Bing. If not, here’s a very short version of what’s been going on: ChatGPT launched a beta online. Millions of users tried ...
Digital Marketing Outlook: Tips for Businesses in 2023
The new year brings fresh opportunities and potential, but when you start the year with many goals, it can be challenging to decide which aspects of your business should get attention to reach the next level of success. So ...
2022 in Review: What We Learned This Year
This year has taught us valuable lessons in the world of digital marketing. From GA4 implementation and Core Web Vitals to attribution models and the importance of content creation, periscopeUP's experts have gathered insights from the past year to ...
Digital Marketing Alphabet Soup: CPL vs. CPA in PPC Ads
In the digital marketing landscape, there's not a day that goes by without referring to some abbreviated term or some acronym that stands for some metric we need to pay attention to - PPC, CPC, CPM, CPA, CPV, CPL, ...
Digital Marketing For Nonprofits: Tips For Beginners
You’ve started up a 501c3 non-profit organization to promote the cause you believe in. Now you’ve got to figure out how to raise your visibility and you know the Internet is the place to start. But how? There’s ...
Who Won The Debate Over Zero-clicks Searches?
Recently, there was an uproar among leading SEOs (search engine optimization experts) over Zero-click searches and whether or not Google is unfairly using its market dominance to steal traffic that otherwise would have clicked to a website not ...
Five Mobile Marketing Steps You Can Take Right Now
The trend toward using mobile devices online has been on the rise for several years now and shows no signs of slowing down. People are getting more comfortable, not just browsing websites online, but doing business on their phones. ...
Five Holiday Digital Marketing Tips
It’s the money time of year for e-commerce businesses, as Christmas, Hanukkah and other holidays come upon us. For businesses that sell services rather than physical products (i.e., law offices), it might be a slower time. In either case, ...
