As of the beginning of the year, Google has implemented some policy changes to the Google Ad Grants program. There is one policy change that is affecting account performance in a major way. The Maximize Conversions bidding strategy has ...
periscopeUP makes your site more secure “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” When credited with this famous quote nearly 100 years ago, John Wanamaker wasn't faced with ...
Get more clicks with periscopeUP Last time in (part 1) we talked about the importance of the relevancy between ad groups, keywords, and landing page. Giving like-minded keywords their own ad group to create a specific ...
Get results you expect with periscopeUP Oftentimes we end up engaging with a new client after a well meaning online marketer has provided some type of free audit for their website, SEO, Analytics, or Paid Search. ...
The Google Ad Grants program provides eligible nonprofits with $10,000 every month in paid search funding. This is not a typical grant as funds may only be used on the Google AdWords platform. If you believe your organization ...
Get more conversions with periscopeUP At periscopeUP, we’re big fans of using more than one method of PPC tracking. Google Analytics is a no-brainer for most situations where you want to show a digital marketing customer ...
SEO keyword research has evolved considerably over the last several years. Every time Google rolls out an algorithm update, the spiders get smarter. The best SEO companies now understand that stuffing as many keywords (KWs) as you can into ...
You’re convinced that customers are out there looking for your product or service - but you can’t find them. The Google search engine seems like a big mystery, and your content ends up on page 6 of the search ...
In this episode Dan Kaplan, CoFounder of periscopeUP interviews Shane Ostrowski, Sr. Account Manager at Reach Local. Listen in as Shane discusses why you should consider advertising on Bing, Yahoo! and Facebook, not just on Google, and his advice for small business landing pages.
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