Create the Referral Sources Report in GA4
This blog post teaches how to create the Referrals report in GA4. In Universal Analytics this was a much easier report to access than in GA4. Here you will learn step-by-step how to create ...
Digital Marketing Outlook: Tips for Businesses in 2023
The new year brings fresh opportunities and potential, but when you start the year with many goals, it can be challenging to decide which aspects of your business should get attention to reach the next level of success. So ...
2022 in Review: What We Learned This Year
This year has taught us valuable lessons in the world of digital marketing. From GA4 implementation and Core Web Vitals to attribution models and the importance of content creation, periscopeUP's experts have gathered insights from the past year to ...
3 Important Google Analytics Metrics You Should Always Track
Google Analytics compiles vast data on your website's user traffic and behavior and generates several reports and insights about the inner workings of your website. Data reporting capabilities are evolving almost every day, but with the amount of data ...
How to Choose the Right Digital Marketing Agency for a Google Analytics Audit
"Yes we all know, Google Analytics is free, easy to implement, and an important step in understanding what's happening on my website. I know I'm making some sales because I am shipping products! But what about the data? ...
Useful Google Analytics Dashboards
The amount of data that is collected and stored in Google Analytics can be overwhelming. If your organization is struggling to really get value from this tool, then you might consider setting up a Google Analytics dashboard. A ...
Turn Your Data Into Business Intelligence With Custom Segments
If you are in the habit of looking at your Google Analytics data in aggregate, really all you are likely doing is watching trends and counting conversions. But, there’s so much more to be gleaned from this data. By ...
Why You Need To Implement Call Tracking Analytics
As a small business owner that relies on foot traffic for your business, you may wonder if your website is really doing anything for you. Sure, you understand in general that a website is important—if nothing else because you’ll ...
Introductory Tips On Using Google Analytics For Small Business
If you run a local business, it’s possible you haven't paid much attention to Google Analytics, the free tool that measures your website traffic and gives you insights into the actions people take on your site. Most small business ...
