You’ve built a successful local retail business with steady foot traffic. You’re looking for a way to take your business to that proverbial next level and e-commerce seems like the best way to go. You’ve got a website up, ...
How do you determine what topics to write about and what types of content to produce for your website? To effectively drive website performance, we recommend leveraging data to assess your most successful content and determine what future content ...
If you spend anytime analyzing data, exporting it to Excel, and adding formulas to get totals, you find quickly that certain Analytics metrics that appear to be a total at the top of a column are not a total ...
You’re a local business owner that has developed a steady customer base the old-fashioned way—networking, billboards, etc. You also know the Internet has drastically changed the game and shows no signs of stopping. Making concessions to the modern era, ...
Tracking conversions is a critical piece to proving the value of your online marketing services. Google Analytics is the de facto standard at this point in time for tracking and being able to analyze the results of services being ...
Google Analytics is rolling out Cross Device capabilities to help companies better understand the customer journey. Prior to Cross Device reporting, if a user came to your site from a mobile device and then from desktop, it would show ...
Recent data compiled by Databox of the most-tracked metrics of over 50,000 Google Analytics users revealed that Google Analytics is most often called upon to: Measure and track visitor growth and online conversions. Determine how long visitors are staying ...
Here at periscopeUP we've been brought in before, during, and after a website relaunch. Motives for relaunching are usually re-branding or a desire for a more modern look. No matter the reason or the timing, there are SEO mishaps ...
Google’s Danny Sullivan stated that Google was not targeting low quality websites and confirmed there is nothing wrong to fix in sites that lose rankings. This is not targeting based on quality, but based on relevance. In other words, ...
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