Talk About It – Interviews Reveal What Makes You Great
Get the word out with periscopeUP In today’s digital world we speak to each other far less often - and that’s a shame. When we resort to messages and emails alone we utilize a limited - ...
The Case For Multi-Channel Attribution Modeling
periscopeUP makes your site more secure “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” When credited with this famous quote nearly 100 years ago, John Wanamaker wasn't faced with ...
Too Many Cooks Kill Web Content Production
It’s something content writers dread like the plague. And it can seriously damage your efforts to get written content published effectively. What is this deadly virus? Believe it or not, it’s collaboration. Better said, it’s poorly organized work ...
What Do The Numbers Reveal? Use Data To Create Unique Content
Improve your numbers with periscopeUP Data analysis has many important implications for your business, so hopefully you’re “diving into” your data on a regular basis. This is often when you’ll find new insights, or find evidence ...
7 Ways To End Writer’s Block And Fix Your Content Creating Machine
Get great content with periscopeUP As Kurt Vonnegut put it, when you have writer’s block, “you feel like an armless, legless man with a crayon in his mouth.” But you don’t have to stay stuck in ...
Sales Funnel Personalities – What’s Your Type?
periscopeUP gets prospects closer to you Your company blog is a platform to share your expertise and build authority, but it also provides an opportunity to attract leads and convert them into customers. As you develop ...
Are The Printed Yellow Pages Dead?
Where's the mouse? Should anyone advertise in the Yellow Pages (printed version) anymore? No. The answer is always "No," and the answer will be "No" for the foreseeable future. It should be obvious by now. If you're ...
Content Marketing & The Sales Funnel
periscopeUP grows your revenue You have a website that’s getting good traffic but isn’t producing conversions. If that describes your problem, one fix is a more strategic content plan aligned with a classic marketing funnel. Need ...
PR Tools Get You More Digital Media Coverage
I’ve heard it time and again from my clients, “Some of the best sales leads we’ve gotten are thanks to an online magazine article”. A link from a relevant, high-quality magazine, newspaper, or blog can be a direct ...
