Marketing Strategy Archives - Page 9 of 9

Content That Sells [VIDEO]

In this video, Dan Kaplan and Vincent Chough talk about "content that sells," including tips from David Ogilvy's "How to create advertising that sells". http://periscopeup.wistia.com/medias/a0zlpi89ky?embedType=seo&videoFoam=true&videoWidth=640 We follow many of the guidelines famed advertiser Ogilvy lays out in this tip ...

By Eric Kronthal|2021-08-30T17:46:02+00:00June 27th, 2014|Blog, Content, Content Creation, Content Marketing, Marketing Strategy|

SearchLove 2014 Summary

This year, several members of the periscopeUP team attended SearchLove, Distilled’s (distilled.net, @distilled) SEO conference, in Boston, MA on April 7th & 8th. Here are our team’s thoughts and action items. Dan Kaplan, Co-Founder For several years now, SearchLove ...

By Eric Kronthal|2014-05-12T22:37:46+00:00May 12th, 2014|Blog, Local SEO, Marketing Strategy, News, Pay Per Click, PR And Link Building, Search Engine Marketing, Search Engine Optimization, SEO, Social Media|

Is Google Making Us Pay For Branded Traffic?

We’ve seen a few changes lately with Google Shopping ads that may compel a website to have to pay to regain lost traffic on brand searches. Here are two recent brand searches for the website, ConantCollection.com. ConantCollection.com sells products ...

By Eric Kronthal|2014-03-19T22:34:49+00:00March 19th, 2014|Blog, Google Ads, Marketing Strategy, Search Engine Optimization, Website Development, WordPress Development|

An Effective Process To Rank For Local Search

Overview There are several factors that influence local SERP including the proximity of a business to the “centroid” (Google’s center pin location for a specific town or city), on-page optimization, and off-page factors such as citations, reviews, social efforts ...

By Eric Kronthal|2014-01-15T19:19:31+00:00January 15th, 2014|Blog, Local Search, Local SEO, Marketing Strategy|

Free Seminar

Top Ten Mistakes That CEOs and Business Owners Make With Their Websites (And What To Do About It) Even if you struggle with your Blackberry, there are concrete, high-level things that only you as the captain of your ship can do to ...

By Eric Kronthal|2021-05-07T15:15:00+00:00April 9th, 2010|Blog, Marketing Strategy, Website Development|

Website Leads

This one's for Fritz, who asked us why we've been so quiet lately. Why Does A periscopeUP Website Generate More Leads? On sales calls, Eric-our-sales-guy often gets asked why the websites we build are able to generate so many ...

By Eric Kronthal|2010-01-27T14:59:02+00:00January 27th, 2010|Blog, Marketing Strategy|

The Russian Playground

This is very cool example of how you can use business to advance the causes you believe in. Two months ago, periscopeUP helped out Alex Griffith, an Eagle Scout with his website. The website details his Scout project and ...

By Eric Kronthal|2009-07-29T09:34:11+00:00July 29th, 2009|Blog, Marketing Strategy|

Campaign Optimization with Yield

I’ve been involved as a beta user of Yield Software for almost a month and am pretty impressed. These guys have done a great job of making a hard problem seem easy. I just got off a call with ...