Content Topic & Keyword Research Process [VIDEO]
In this video, I explain how to combine the selection of content topics with keyword research. Content can take on various forms such as news, promotions, special offers, and product pages.
SearchLove 2014 Summary
This year, several members of the periscopeUP team attended SearchLove, Distilled’s (distilled.net, @distilled) SEO conference, in Boston, MA on April 7th & 8th. Here are our team’s thoughts and action items. Dan Kaplan, Co-Founder For several years now, SearchLove ...
Optimize Websites To Achieve Goals, An Interview With Dan Kaplan, Co-Founder, periscopeUP
Do you want them to link, like and share your content? Listen to Dan Kaplan, co-founder of periscopeUP, explain how a user-centric vision can help optimize your web site and get it to achieve your goals. In this interview ...
Is Google Making Us Pay For Branded Traffic?
We’ve seen a few changes lately with Google Shopping ads that may compel a website to have to pay to regain lost traffic on brand searches. Here are two recent brand searches for the website, ConantCollection.com. ConantCollection.com sells products ...
How We’re Responding To “Not Provided” Keywords In Google Analytics
Google Analytics is now hiding keyword data. Source: Danny Sullivan. Regarding the "not provided" keyword trend, sometimes a picture says it all. Eventually nearly 100% of all keywords will not be disclosed in Google Analytics. This is by design. ...
Mechanics of a Good Blog Post, Part 1: Topics & Keywords
Today, in part 1 of this video series on the mechanics of a good blog post, we're going to talk about identifying topics and using research to increase your chances of creating “engaging” content that people will want to link, like and share. If you haven’t already, read up on how we define “engaging content” which will help give context to this discussion.
What To Do About Google’s Over-Optimization Update
Background In mid March 2012, Matt Cutts made the following comment at South By Southwest: “…the idea is basically to try and level the playing ground a little bit. So all those people who have sort of been doing, ...
Preparing for the Google Freshness Update
Google will soon be updating their algorithm to reward fresh content. If you manage a lead generating or ecommerce website and want to maximize positive and minimize negative impact on your website’s leads and sales, you may want to ...
Launching A Website
A client recently asked us what we recommend when launching a website. From an SEO standpoint, we at periscopeUP do a LOT to ensure the search engines are properly indexing a site, including quality control on the site using ...
