Recently, there was an uproar among leading SEOs (search engine optimization experts) over Zero-click searches and whether or not Google is unfairly using its market dominance to steal traffic that otherwise would have clicked to a website not ...
You’ve got the basics of your new WordPress website in place. There’s a theme that creates the look and feel you’re after and you're happy with the design and layout. Now it’s time to start adding the plugins—those extras ...
Google has announced it will provide new performance metrics for Google Business listings. While Google has not been fully forthcoming about what metrics will be provided or when, the announcement states that the updates could fall into one of ...
The web is a visual place and proper use of imagery matters. The written word, no matter how informative and prosaic it may be, won’t get significant traction without a good visual presentation. But the value of images goes ...
During uncertain times, marketing is often the first budget to get slashed. And right now throughout most industries, CMOs are being asked to do more (or at least, as much) with less - meaning less staff and reduced budgets. ...
Google has rolled out several local algorithm updates over the past several years. The 2014 “Pigeon” update gave a boost to local directory listings, prompting SEOs to focus on building accurate and comprehensive citations on a variety of general ...
Certainly keywords are an important part of every SEO strategy. Keywords help Google understand the relevance of your web page as it relates to the search query of users and Google uses those keywords to display relevant results to ...
The much-coveted featured snippet, often referred to as “position zero” still exists, but it is now essentially position #1 on the page. In a recent change that has been confirmed by Google (see below Twitter exchange between Moz’s Pete ...
You’re satisfied with the job your website has done in raising the profile of your business and now you’ve decided to take the next step and start taking orders online. That’s a natural next step, but to do it ...
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