In Summary: Re-optimizing for SEO is taking well performing content and improving it to perform even better in search results. You simply review which content is doing well and make improvements including metadata, content, keywords and relevance. You can ...
As was recently reported in Search Engine Journal, Google has launched a beta version of a website grader tool - called Lighthouse, and it is currently available at web.dev. The tool is designed to provide insights into aspects of ...
For local or regional businesses, hosting community-based events or activities can be beneficial for reaching new audiences. Additionally, the online promotion of these events can be a vehicle to raise awareness and increase site visits. As an added benefit, ...
A known Google ranking factor the last 5 years, accessibility has grown significantly in importance over the last year. What is accessibility, and what does it mean to be 508 compliant? Web accessibility means that your website, tools, apps, ...
With the General Data Privacy Regulation (GDPR) in effect as of May 25, 2018 there’s been a fair amount of press around this new regulation. GDPR gives European residents more control over how their personal data is collected and ...
The other day we asked the periscopeUP team to comment on relevant SEO issues they frequently encounter. Here's what they came up with. It might not be as good as chocolate, but it's sugar free. Browse, skim and pick ...
Here at periscopeUP we've been brought in before, during, and after a website relaunch. Motives for relaunching are usually re-branding or a desire for a more modern look. No matter the reason or the timing, there are SEO mishaps ...
Google’s Danny Sullivan stated that Google was not targeting low quality websites and confirmed there is nothing wrong to fix in sites that lose rankings. This is not targeting based on quality, but based on relevance. In other words, ...
You don’t have to be a great writer to have a great blog. If your site is a place for literature buffs, then yes, the writing should be awesome. Still, there are only two things that a blog must ...
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