Image SEO Tips & Best Practices to Rank Higher
You’ve heard the adage “the web is visual” and the emphasis that has to be placed on good photos and imagery. But unless you’re in SEO circles, you may not have heard that there are a lot of ...
AI and Search – Implications for Marketing and Advertising
By now you have certainly heard of the potential disruption of ChatGPT’s conversational AI (artificial intelligence) on Bing. If not, here’s a very short version of what’s been going on: ChatGPT launched a beta online. Millions of users tried ...
Digital Marketing Alphabet Soup: CPL vs. CPA in PPC Ads
In the digital marketing landscape, there's not a day that goes by without referring to some abbreviated term or some acronym that stands for some metric we need to pay attention to - PPC, CPC, CPM, CPA, CPV, CPL, ...
Content Advice For Small Business Owners: The Quality Versus Quantity Debate
You may be a busy small business owner who has a website, and you understand that content is important, but you just aren’t sure how to proceed because you simply don’t have the time. Your business isn’t big enough ...
How Google Voice Search Affects SEO & SERPs
Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that ...
Leverage Zero-Click Searches For Enhanced Branding
In a recent article, we looked at the debate among SEO industry experts regarding zero-click searches - online queries (such as the one shown below) in which the searcher’s intent is satisfied without having to click on a search ...
Who Won The Debate Over Zero-clicks Searches?
Recently, there was an uproar among leading SEOs (search engine optimization experts) over Zero-click searches and whether or not Google is unfairly using its market dominance to steal traffic that otherwise would have clicked to a website not ...
Five Holiday Digital Marketing Tips
It’s the money time of year for e-commerce businesses, as Christmas, Hanukkah and other holidays come upon us. For businesses that sell services rather than physical products (i.e., law offices), it might be a slower time. In either case, ...
Optimize Your CTA Button For More Conversions
There are many important elements to a landing page, but the call-to-action (CTA) button is arguably one of the most critical. Think of the CTA as a direct ask or invitation to your website visitors. In order to get ...
