Certainly keywords are an important part of every SEO strategy. Keywords help Google understand the relevance of your web page as it relates to the search query of users and Google uses those keywords to display relevant results to ...
The much-coveted featured snippet, often referred to as “position zero” still exists, but it is now essentially position #1 on the page. In a recent change that has been confirmed by Google (see below Twitter exchange between Moz’s Pete ...
You’re satisfied with the job your website has done in raising the profile of your business and now you’ve decided to take the next step and start taking orders online. That’s a natural next step, but to do it ...
In the United States, federal, state and local government websites must comply with Section 508 regulations, meaning that website content must be accessible to people with disabilities. At this time there are no ADA legal standards for the websites ...
Their words, not mine. To be more specific, Google VP, Pandu Nayak went on to call a recent update to their search technology their "biggest leap forward in the past five years." They do this so rarely, as SEO's ...
In 2018, Google introduced a Products and Services section for Google Business Listings. Since then, it has split the two – initially offering a Services section and more recently rolling out a beta version of the Products section. ...
Back in the early days of search engine optimization, some overly opportunistic parties took advantage of then-current data showing a positive correlation between the number of backlinks and Google ranking. This gave rise to automated link building, link farms, ...
As a business owner, you've got a unique opportunity to use Google Reviews to interact with your customers. Whether you’re thanking a customer for their wonderful five star review, or acknowledging a customer who had a bad experience, Google ...
When Google announced the phasing out of Google+ listings, we recommended ensuring that your company’s Google Business listing was fully optimized and utilizing the “create a post” feature to share news or events. In early 2018, we started noticing ...
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