Social Media Marketing Archives

How To Leverage Your Google Business Listing To Amplify Your Brand And Improve Local Search Visibility

Is Google+ still worth it? Do I still need a Google Plus listing? Is Google Plus going away? For several years, we heard a version of those questions fairly frequently. Then, in October 2018, Google announced that Google+ ...

By Jessica Srinivas|2021-11-12T16:27:26+00:00May 31st, 2021|Blog, Google Local, Google My Business, Local SEO, Marketing Strategy, Search Engine Marketing, Social Media, Social Media Marketing|

How Small Businesses Can Set Up Facebook Retargeting Ads

You probably already know that using social media—Facebook in particular—should be a vital part of your digital marketing strategy. You might also be aware that remarketing—finding people who have previously visited your website to bring them back—is also ...

By Dan Flaherty|2021-06-16T17:29:45+00:00May 23rd, 2021|Blog, Remarketing, Social Media, Social Media Advertising, Social Media Marketing|

How To Efficiently Use Social Media For Small Business

Small business owners usually feel crunched for time, and in these uncertain economic times, might also be hurting for help. It’s easy to see your social media presence as something to let slide. But before you do that, consider ...

By Dan Flaherty|2021-02-03T15:54:02+00:00January 4th, 2021|Social Media, Social Media Marketing|

Social Media B2B: How To Make It Work For You

There’s a perception that social media exists only for B2C companies. It’s an understandable perception, but it’s not true, and the owners of B2B companies that buy into it turn perception into reality. There’s no reason to leave the ...

By Dan Flaherty|2021-06-16T20:42:13+00:00March 17th, 2020|Marketing Strategy, Search Engine Marketing, SEM, Social Media, Social Media Marketing|

Social Media Listening: What It Is And How It Can Work For You

“Hello. I’m listening” That was the way fictional 1990s TV radio psychiatry host Frasier Crane opened his talk show when someone called in to talk about a problem. And in our age of social media and consumer demand for ...

By Dan Flaherty|2021-03-19T15:16:37+00:00September 16th, 2019|Blog, Digital Marketing, Marketing Strategy, Social Media, Social Media Marketing|

Keep Your Content Fresh – Be Mindful Of Shelf Life

Planning, creating and promoting online content can be very rewarding but also very time-consuming. It takes significant resources to produce good content and develop a cohesive promotion plan, whether that involves sharing content on social media or posting it ...

By Jessica Srinivas|2021-09-22T18:55:43+00:00July 28th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing|

Social Media Hacks – Posting Frequency, Timing & Hashtags

Want to increase traffic to your website via social media? Check out these 3 hacks into websites that know. Later we'll provide some of our own tips. How do they do it? Get a competitor social media campaign analysis. Call ...

By Rakesh Sharma|2017-11-09T19:12:00+00:00November 9th, 2017|Blog, Marketing Strategy, Social Media, Social Media Advertising, Social Media Marketing|

PR Tools Get You More Digital Media Coverage

I’ve heard it time and again from my clients, “Some of the best sales leads we’ve gotten are thanks to an online magazine article”. A link from a relevant, high-quality magazine, newspaper, or blog can be a direct ...

By Stephanie Parnell|2021-06-16T20:49:52+00:00April 19th, 2017|Blog, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM, Social Media, Social Media Marketing|

Your Game Plan For Effective Local SEO

In today's SEO, more searchers - especially on mobile devices - look for local businesses. Focusing on local SEO can make it easier for customers to find your business and boost your conversion rates. Local ranking factors such as ...