The use of voice search is on the rise. Studies show that 55 percent of people now use voice search. Among the 18-29 demographic, over 70 percent rely on a personal mobile assistant. Increasingly, people who find it too ...
Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that ...
There’s a lot of debate about which online navigation tool is best, and Tom’s Guide recently published a detailed comparison of Apple Maps and Google Maps features and functionality if you are interested in further reading on this ...
You’ve started up a 501c3 non-profit organization to promote the cause you believe in. Now you’ve got to figure out how to raise your visibility and you know the Internet is the place to start. But how? There’s ...
Customer reviews are thought to be an important factor in Google’s search ranking algorithm because they convey trustworthiness and also authority. We’ve previously posted about the relationship between the quantity of Google reviews and the local pin map ranking, ...
Is Google+ still worth it? Do I still need a Google Plus listing? Is Google Plus going away? For several years, we heard a version of those questions fairly frequently. Then, in October 2018, Google announced that Google+ ...
You probably already know that using social media—Facebook in particular—should be a vital part of your digital marketing strategy. You might also be aware that remarketing—finding people who have previously visited your website to bring them back—is also ...
In a recent article, we looked at the debate among SEO industry experts regarding zero-click searches - online queries (such as the one shown below) in which the searcher’s intent is satisfied without having to click on a search ...
Recently, there was an uproar among leading SEOs (search engine optimization experts) over Zero-click searches and whether or not Google is unfairly using its market dominance to steal traffic that otherwise would have clicked to a website not ...
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