Speed matters when it comes to your website. You probably know that instinctively just from your experience as an online consumer. There are studies that back up your instincts too. Did you know that even a one-second delay in ...
If you are in the habit of looking at your Google Analytics data in aggregate, really all you are likely doing is watching trends and counting conversions. But, there’s so much more to be gleaned from this data. By ...
The trend toward using mobile devices online has been on the rise for several years now and shows no signs of slowing down. People are getting more comfortable, not just browsing websites online, but doing business on their phones. ...
Small business owners usually feel crunched for time, and in these uncertain economic times, might also be hurting for help. It’s easy to see your social media presence as something to let slide. But before you do that, consider ...
It’s the money time of year for e-commerce businesses, as Christmas, Hanukkah and other holidays come upon us. For businesses that sell services rather than physical products (i.e., law offices), it might be a slower time. In either case, ...
There are many important elements to a landing page, but the call-to-action (CTA) button is arguably one of the most critical. Think of the CTA as a direct ask or invitation to your website visitors. In order to get ...
You’ve got the basics of your new WordPress website in place. There’s a theme that creates the look and feel you’re after and you're happy with the design and layout. Now it’s time to start adding the plugins—those extras ...
Google has announced it will provide new performance metrics for Google Business listings. While Google has not been fully forthcoming about what metrics will be provided or when, the announcement states that the updates could fall into one of ...
Google Discover, previously known as Google Feed, shows content related to a user’s interests rather than in response to a search query. The feed includes news, evergreen content and also ads. Instead of searching for content, Google Discover lets ...
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