We’ve arrived at a point where we think machines can do everything. When it comes to content marketing, this belief has taken root due to some pretty amazing developments in marketing personalization. Who hasn’t seen an ad appear on ...
The much-coveted featured snippet, often referred to as “position zero” still exists, but it is now essentially position #1 on the page. In a recent change that has been confirmed by Google (see below Twitter exchange between Moz’s Pete ...
You’re satisfied with the job your website has done in raising the profile of your business and now you’ve decided to take the next step and start taking orders online. That’s a natural next step, but to do it ...
One of the key strategies of effective digital marketing has worked its way into American political discourse as we move into the election year of 2020. The tactic and the buzzword is “micro-targeting” and Google recently announced it would ...
Prediction is difficult, particularly when it involves the future. - Mark Twain It’s that time of year again. It’s the season when SEO pundits predict the Google-trends that, when strategically accounted for, will define a marketers’ success or failure. ...
Does it make sense to hire a content writer? Maybe, but first we should decide if content marketing is worth it. Check out these stats: Content-driven Customer Acquisition Cost (CAC) is 15% less than paid CAC Companies with blogs ...
In the United States, federal, state and local government websites must comply with Section 508 regulations, meaning that website content must be accessible to people with disabilities. At this time there are no ADA legal standards for the websites ...
Your small business has its website up and running and you’ve got a plan in place to produce consistent content. This is great and has positioned you to rank well in SEO. But your efforts will still be ...
Despite often being a source of frustration to users, CAPTCHA has long been the “golden standard” to keep website form submissions relatively spam-free. Now, some privacy advocates are questioning whether CAPTCHA is still the best option. A Brief History ...
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