periscopeUP’s Digital Marketing Blog
Read about the latest trends, tips and best practices in the world of SEO and digital marketing.
Create the Referral Sources Report in GA4
This blog post teaches how to create the Referrals report in GA4. In Universal Analytics this was a much easier report to access than in GA4. Here you will learn step-by-step how to create this the referral traffic sources report so it exists in the ...
15 Common SEO Mistakes to Avoid – Don’t Hinder Your Ranking Potential!
If you have a business website that you want customers to find, there's no denying that you should invest in SEO. The problem is, SEO can feel complicated if you're not in digital marketing (and sometimes even if you are!). The complications often lead to a number of common SEO ...
Is Blogging Still Relevant in 2024? Yes! Follow Our Tips for Success
Blogging is dead. At least the blogging that once dominated the online world and filled our feeds with personal stories, rants, and life updates. In today's digital age, that kind of content has been replaced by social media. But is blogging really dead? Not at all. In fact, blogging is ...
Understanding Alt Text vs. Image Description: Key Differences and Best Practices
The saying "a picture is worth 1,000 words" has held up for many years, and it's true for digital marketing too. Images enhance user experience, improve engagement, and increase time on page. They also often explain things better than words ever could. For images to be fully effective though, they ...
Sudden Drop in Organic Traffic? Here’s What to Do Next
If you experience a sudden drop in organic traffic, don't resort to panic right away. It can be a distressing situation, sure, but understanding the cause(s) and taking prompt action can help you recover quickly. Here’s a step-by-step guide on what to do next. Possible Causes of a Sudden Drop ...
Image SEO Tips & Best Practices to Rank Higher
You’ve heard the adage “the web is visual” and the emphasis that has to be placed on good photos and imagery. But unless you’re in SEO circles, you may not have heard that there are a lot of implications for search engine ranking with the images you put online. ...
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Industry: Construction
Services: Audits
9%
Reduction in CPL
10x
increase in leads
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Services: Website Audit
~391%
increase in organic sessions
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Services: Search Engine Optimization
~270%
increase in monthly organic sessions
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