Google Analytics Audit Services

Check Google Analytics configuration to ensure it is fully tracking from search to sale.

Confirm latest tracking codes are installed and integrated.

Verify tracking accuracy.

Confirm Google Analytics is fully updated. This must be done after new content is added to the site, when edits are made or when any new component, such as a shopping cart, is added.

Check that Google Analytics eCommerce revenue data matches up to the CRM or POS system.

Uncover opportunities in overlooked data.

Step 1: You tell us about your business. As a first step, we will interview you to better understand your business. We will send you a form with business questions and have a kickoff call to ask you more detailed information about your tracking and marketing goals.

Step 2: We audit your instance of Google Analytics. We don’t just dig into your Google Analytics  account, we also scrutinize your website to determine if the tracking and reporting tools are fully supporting your marketing efforts. For example, we will ask:

• How is your eCommerce revenue being tracked? Is cross domain tracking necessary?
• Is tracking code added correctly in the right location to all pages?
• Are profiles and settings set up correctly?
• Are filters and segments being used properly?
• Is your account correctly linked to Adwords? And Google Search Console?
• Is internal traffic coming from your company’s IP addresses being filtered out?
• What site structure or technical issues are preventing accurate data capture?
• Are UTM tags being used correctly to track online marketing efforts?

Step 3: We configure Google Analytics. After your approval only, we make all the necessary changes to your account to ensure it is capturing the data that you need and that it is capturing it accurately.

Step 4: We set up reporting. When our Google Analytics audit is finished, we ensure you have the tools and dashboards you need to easily access reliable, actionable data. Additionally, we apply our expertise as digital marketers to identify opportunities for you to get more leads and sales from your website.

Step 5: We provide Google Analytics training. We believe that you’ll be able to better leverage your data if you understand how it is being collected. We provide your team with basic instructions on how to access your data and how to make basic changes to your Google Analytics profile.